Insights
From the
dugout.
Practical guides from the work we do every week: club websites, email, search and keeping it all running with volunteers.
-
What fans need from your club website on matchday
The busiest hours of your website’s week are the ones before kick-off. Here’s what those visitors are looking for.
Read -
Why your club’s emails land in spam (and how to fix it)
SPF, DKIM and DMARC in plain English — and why a sponsor might never have seen your email.
Read -
Moving your club website without losing Google
A new site shouldn’t mean starting again in search. The whole trick is in the redirects.
Read -
Running a club website with volunteers
Most clubs run on goodwill and Tuesday nights. Here’s how to keep the website going when people come and go.
Read